Iconic Melbourne arts institution THE BUTTERFLY CLUB (204 Bank Street, South Melbourne, VIC, AUS - 03 96902000 - ) called for community help over the weekend for a necessary relocation from South Melbourne to a new home at 256 Collins Street in the Melbourne city centre in February 2013. Director Mr Simone Pulga said the move was due to the unbearable costs of operating in the current premises. "If we increased the cost of drinks to match the rise in rent, we'd have to charge $12.50 for a stubby. We must move The Butterfly Club to a better location ... or close it. Paradoxically, inner-city Melbourne has provided us with an affordable, long-term opportunity to create a new theatre space in an exciting unused building. The show room will be larger with more comfortable seating but the venue will remain just as intimate and quirky with the much-loved decor and regular shows moving with the venue," he said. A community fundraising campaign was launched using popular crowd-funding website Pozible.com. The campaign is embracing a cabaret twist on the 'Buy A Brick' phenomena, aptly coined: 'Cash For Kitsch'. Supporters will be able to adopt a piece of The Butterfly Club history and ensure it has a home at the new venue. The artist community including Tim Minchin, Eddie Perfect, Sammy J & Randy, Spanky (UK), Marieke Hardy, Dan Ilik, Tripod and many, many more have rallied behind the campaign, donating exclusive rewards and experiences. $130,000 is needed for the relocation, and it is hoped at least $20,000 of this can be raised via the crowd-funding campaign, which closes on January 16, 2013. CLICK HERE for more information/
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