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MORE "HERE & THERE" PART II
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Please, please, please don't wait until the last minute to send me your press releases! (I actually received two last night for shows going on today!). I promise to do my very best to help you promote your show, but if I don't know about it beyond a one-line item on a show schedule, I can't write about it!
I seem to say this every once in a while: take chances in choosing your cabaret shows. Too often we stick to a small selection of performers when we choose where to spend our cabaret time. You might just be surprised that the fantastic talented performers you might be missing by confining your cabaret time to a "chosen few". I had two pleasant surprises this week - I saw shows my performers I knew next to nothing about and had never seen perform.
See the two reviews of newcomers to the NYC cabaret scene above.
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OK, I haven't included much in the way of reviews in the newsletter lately. Here's my problem: I can't figure out how to transfer the reviews to the website. I've tried different methods of giving them a "permanent home" so that performers can refer or restudy them - the review section of the website (they are too short for a page of their own), the blog (which only lately, since I moved my daily picks there, has gained readers) and even played with the concept of "a blog of their own". We'll keep trying.
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Speaking of reviews, the worst thing you can do when you receive an especially hurtful review is to send a letter to the reviewer, chastising them for their writing. The second worst thing to do is to copy the review and email it to all your friends along with your comments about how dumb the reviewer was, etc. Not only are you empowering someone who might get their "jollies" by writing nasty comments, eagerly awaiting a show they can attach them to, but you are also publicizing the review - not a very smart thing to do. Much better to choose one or two sentences from the review (if any) that might be complementary, and quoting them again and again in promoting your show, thereby defusing the review (and probably really irritating the reviewer). Its so easy to write a nasty, mean-spirited review. It takes no talent whatsoever. Its much more difficult to write a review that points out the good things in a show, and suggesting a few things that might make it even better. And for the show that has absolutely has no merit? A truly dedicated reviewer will ignore it.
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See a show or two this week! Visit our websites! Run a banner or sidebar ad! Now - more than ever - cabaret (and CABARET HOTLINE ONLINE) needs your support. Every day, in every way, we're promoting cabaret!
Look for more news on the website and updates, picks & reminders on TWITTER .
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