CABARET HOTLINE ONLINE has 2,700+ subscribers, of which I estimate about 25% are performers or "in the business". The rest are folks who would attend more cabaret shows, and take guests along, if they can be sure they will enjoy quality entertainment (with the emphasis on both words). Create a good show, let folks know, and they will come.
So if you're a performer, make your show interesting and exciting, and then write up a great press release about it and send it in so I can pass the word along to the 75% of our readers who are looking to be entertained.
Do not send a release like this one (received recently): "[performer] will be presenting his new show at [venue] on [date & time]. The show is an eclectic collection of songs from the Great American Songbook. [cover & minimum]." That was it! Word for word! Exciting? Enticing? Worth a $20 cover? Could be, but how can you tell from just that? And this was from a professional publicist, who probably charged a pretty penny to send it out!
An announcement like that might work if it was sent to followers on FaceBook or Twitter or members of an e-mail group list who know who the performer is, the quality of their work, etc. But to the general public, or even to other cabaret lovers eager to attend great shows, its only worthy of a passing glance.Your press release should include: Title of show - Dates & times of performance - Venue (including address, reservation phone number and website url) - Performer name(s) - Musical director - Director - Cover Charge - Minimum - plus short description of the show and short bio of the principal performer(s). A headshot jpg sent as an attachment will attract more readers to your item.
Send a press release for your upcoming shows for our newsletter (2700 subs) & website http://www.cabarethotlineonline.com/ to stuhamstra@svhamstra.com - remember: A FLIER IS NOT A PRESS RELEASE
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